My personal writings contain my thoughts on media relations, crisis comms, and brand strategy.
Most pitches die in the subject line. After years of sending them — and a stint on the receiving end as a journalist — here's what actually gets opened, read, and run.
Read this writingReputations are rarely lost in the incident. They're lost in the hour after it — in silence, speculation, and five versions of the same fact.
Read this writingBefore the creative, before the media plan, there's one question: what is the single idea everything else has to serve? Get that wrong and no budget will save you.
Read this writingEleven years ago I was chasing stories as a journalist. Today I help organisations tell theirs. A short note on what changed — and what didn't.
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